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If you're doing business on the Internet, one of the most important aspects of your success is your web site. If your web site doesn't look professional, no matter what product you're offering your chances of success are minimal.

假如開(kāi)展網(wǎng)上交易，你就必須考慮網(wǎng)站問(wèn)題。假如網(wǎng)站設(shè)計(jì)不專業(yè)，那么即使可以提供最好的產(chǎn)品，網(wǎng)站成功的機(jī)率也很小。

Before you begin, if you've never designed a web page, it would be wise to become familiar with HTML. (Hypertext Markup Language.) A great place to start is NCSA Beginner's Guide to HTML: Ncsa.uiuc.edu

假如以前沒(méi)有設(shè)計(jì)過(guò)網(wǎng)頁(yè)，那么你在設(shè)計(jì)前，需要首先熟悉HTML（超文本鏈接標(biāo)示語(yǔ)言）知識(shí)。你可以登錄Ncsa.uiuc.edu，獲取相關(guān)信息。

15 Tips for designing a successful web site:

成功設(shè)計(jì)網(wǎng)站的15條建議：

(1) The main page of your web site should load in 8 seconds or less with a 56K modem.
According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

（1）在利用調(diào)制解調(diào)器上網(wǎng)的情況下，網(wǎng)頁(yè)應(yīng)該保證下載時(shí)間少于8秒鐘。Forrester研究中心以及Gartne研究中心近來(lái)的兩項(xiàng)調(diào)查顯示，頁(yè)面下載速度慢，導(dǎo)致網(wǎng)站每年造成11-13億的經(jīng)濟(jì)損失，流失大量消費(fèi)者。假如網(wǎng)頁(yè)下載時(shí)間太長(zhǎng)，潛在消費(fèi)者就會(huì)流失。

(2) Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you've done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, "Building Your Site."
Web-source.net

（2）確保網(wǎng)站所有網(wǎng)頁(yè)的HTML中包含正確的META編碼。META標(biāo)簽是能夠幫助搜索引擎確定網(wǎng)站要害詞的HTML編碼。大約80%的網(wǎng)站用戶通過(guò)8個(gè)較大的搜索引擎登錄網(wǎng)站，所以你需要考慮優(yōu)化網(wǎng)頁(yè)，確保網(wǎng)頁(yè)在搜索引擎中有一個(gè)好的排名。從長(zhǎng)期來(lái)看，這樣可以避免很多麻煩問(wèn)題。你可以登錄Web-source.net，瀏覽關(guān)于META標(biāo)簽的更多信息。

(3) Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you're trying to achieve.

（3）謹(jǐn)慎選擇網(wǎng)站背景、文本顏色。復(fù)雜的背景顏色，會(huì)使文本難以閱讀，會(huì)分散用戶對(duì)于文字內(nèi)容的注重力。網(wǎng)站所有網(wǎng)頁(yè)的背景應(yīng)該一致；網(wǎng)站內(nèi)容安排應(yīng)該有條理，形式應(yīng)該統(tǒng)一。請(qǐng)記住，顏色會(huì)影響到網(wǎng)站訪問(wèn)者的情緒，比如說(shuō)，類似于黃、橙等明亮顏色，可以使人產(chǎn)生興奮感；而類似于藍(lán)、紫等顏色，可以使人產(chǎn)生平靜感；類似于棕、黑等暗色會(huì)使人產(chǎn)生壓抑感。設(shè)計(jì)網(wǎng)站時(shí)，根據(jù)網(wǎng)站所要達(dá)到的目的，選擇相應(yīng)的顏色。

(4) Use minimal animated graphics. These can be very distracting and can cause your page to look unprofessional. In addition, animated graphics cause your page to load more slowly. Fancy graphics won't make the sale.

（4）盡量減少使用動(dòng)畫(huà)圖片。動(dòng)畫(huà)圖片會(huì)分散網(wǎng)站瀏覽者的注重力，會(huì)使網(wǎng)頁(yè)顯得業(yè)余。此外，這種圖片會(huì)增加下載時(shí)間。怪異的圖片不會(huì)增加網(wǎng)站銷售量。

(5) Your main page should specifically let your visitors know exactly what you're offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can't find your product or service, they definitely won't waste a lot of time looking for it. They'll go on to the next site and probably never return. They're visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

（5）網(wǎng)站主頁(yè)應(yīng)該能夠說(shuō)明網(wǎng)站內(nèi)容。有些網(wǎng)站并不能為用戶清楚地解釋網(wǎng)站的銷售內(nèi)容，你是否登錄過(guò)這樣的網(wǎng)站？假如潛在消費(fèi)者沒(méi)有發(fā)現(xiàn)所需的產(chǎn)品或服務(wù)，他們肯定不會(huì)浪費(fèi)時(shí)間繼續(xù)尋找，他們會(huì)登錄其它網(wǎng)站，并且可能從此不再登錄這個(gè)網(wǎng)站。網(wǎng)站訪問(wèn)者登錄網(wǎng)站都有自己的目的，他們希望網(wǎng)站提供信息、產(chǎn)品或者服務(wù)。

(6) Try to avoid placing banner exchange banners at the top of your page. These can instantly take your customers or even be indexed by search engine robots. Limit the number of banners on your site to no more than two per page. One is ideal.

（6）網(wǎng)頁(yè)頂部盡量避免出現(xiàn)橫幅。橫幅可以立即吸引用戶的注重，或者立即被搜索引擎做索引。每張網(wǎng)頁(yè)的橫幅數(shù)量控制在2個(gè)之內(nèi)，一個(gè)最好。

(7) Always, include your contact information on each page of your site and try to reply to all comments and suggestions within 48 hours. This will help promote good business relationships. Your business relationships are the key to your success.

（7）網(wǎng)站所有網(wǎng)頁(yè)出現(xiàn)聯(lián)系信息，并且確保在48小時(shí)之內(nèi)回復(fù)所有的評(píng)論和建議。這樣可以形成良好的業(yè)務(wù)關(guān)系，保證網(wǎng)上業(yè)務(wù)的成功。

(8) ALWAYS check and double-check your site for spelling errors and make sure your images and links are all working properly. If you have several errors, this will make your site appear to be unprofessional. If you are designing your site using an HTML editor, use spell check. Proper grammar is also very important. If you've been out of school for a while it's probably a good idea to refresh your memory. Visit any of the following sites for a crash course in writing and grammar.

（8）確保網(wǎng)站不會(huì)出現(xiàn)拼寫(xiě)錯(cuò)誤，圖片與鏈接都能有效運(yùn)行。假如出現(xiàn)上述錯(cuò)誤，網(wǎng)站就會(huì)顯得很業(yè)余。假如利用HTML編輯器設(shè)計(jì)網(wǎng)站，可以檢查拼寫(xiě)錯(cuò)誤。你要選擇適當(dāng)?shù)某绦颍�假如沒(méi)有太多經(jīng)驗(yàn)，你最好溫習(xí)以前學(xué)習(xí)的內(nèi)容。你可以瀏覽以下網(wǎng)站，迅速把握書(shū)寫(xiě)、語(yǔ)法設(shè)計(jì)方法。

- Guide to Grammar and Writing （內(nèi)容編輯、語(yǔ)法指南）-
Webster.commnet.edu

- Exploring English （英文內(nèi)容）-
Shared-visions.com

- Simpler Words And Phrases （簡(jiǎn)單的單詞、短語(yǔ)）-
Smartbiz.com

(9) Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

（9）網(wǎng)站導(dǎo)航內(nèi)容簡(jiǎn)單。導(dǎo)航鏈接放置在網(wǎng)頁(yè)頂部、底部、左側(cè)或者右側(cè)，你可以利用表格進(jìn)行設(shè)計(jì)。假如你打算利用圖片按鈕進(jìn)行導(dǎo)航，那你需要了解網(wǎng)頁(yè)下載速度會(huì)因此而變慢。假如導(dǎo)航鏈接很少，你可以使用圖片按鈕；假如導(dǎo)航鏈接超過(guò)六個(gè)，最好使用文本鏈接。

(10) If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames.

（10）假如必須使用框架，盡量節(jié)儉利用。框架假如運(yùn)用不恰當(dāng)，會(huì)使網(wǎng)站顯得不專業(yè)。避免訪問(wèn)者利用滾動(dòng)條瀏覽網(wǎng)站內(nèi)容，否則他們可能會(huì)因此而離開(kāi)。假如必須使用框架，為用戶提供兩種選擇：框架或者無(wú)框架。

(11) Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

（11）確保網(wǎng)站訪問(wèn)者在四次點(diǎn)擊之內(nèi)，從其它網(wǎng)頁(yè)進(jìn)入網(wǎng)站主頁(yè)。很多網(wǎng)站訪問(wèn)者并不是通過(guò)網(wǎng)站主頁(yè)進(jìn)入網(wǎng)站，所以網(wǎng)站所有網(wǎng)頁(yè)必須具備好的導(dǎo)航鏈接，并且所有網(wǎng)頁(yè)中出現(xiàn)公司logo。

(12) If you must use Java on your site, use it sparingly. Offer your visitors a choice. Java verses No Java. Java can be slow and has a tendency to crash browsers. Try to avoid using those pop up boxes asking for your visitor's name, etc. Those pop up messages are very unprofessional and can be very frustrating to your visitors when they're trying to view your site.

（12）網(wǎng)站盡量減少使用Java。假如必須使用，確保為用戶提供兩種選擇：Java或者非Java。Java會(huì)減慢瀏覽器呈現(xiàn)網(wǎng)頁(yè)的速度，會(huì)與瀏覽器發(fā)生沖突，所以盡量避免使用彈出框，詢問(wèn)訪問(wèn)者姓名。這些彈出信息非常不專業(yè)，會(huì)影響網(wǎng)站訪問(wèn)者的瀏覽。

(13) Do not set sound to "autoplay" when someone visits your site. This can be very distracting.

（13）避免設(shè)置“自動(dòng)播放”的音響，這樣會(huì)分散用戶的注重力。

(14) All web browsers are not created equally. View your site through different browsers and screen resolutions so you will see how your visitors will view your site. Visit:

（14）不同的瀏覽器、分辨率狀態(tài)下，網(wǎng)站的外觀會(huì)不同。你可以登錄以下網(wǎng)站，進(jìn)行網(wǎng)站檢測(cè)：

- Site Inspector - Check your web pages for HTML validity and browser compatibility.
- Siteinspector.com

登錄Siteinspector.com，檢測(cè)網(wǎng)頁(yè)HTML的有效性以及瀏覽器的兼容性。

- NetMechanic - Provides a variety of free services for your web site including; browser compatibility testing, graphic file size reduction, link check, HTML check, load time check, spell check and more.
- Netmechanic.com

Netmechanic.com提供許多免費(fèi)服務(wù)，包括：瀏覽器兼容性測(cè)試，圖片文件尺寸縮減，鏈接檢查，HTML檢查，下載時(shí)間檢測(cè)以及拼寫(xiě)檢測(cè)等等。

(15) Continually add new content to your site. Give your visitors a reason to keep coming back.

（15）網(wǎng)站不斷增添新內(nèi)容，吸引訪問(wèn)者回訪。

* Design a quality e-book to give to your visitors. It's not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you're writing about your true passion then you shouldn't have any trouble coming up with something to write about. For further information on e-books, read the article entitled, "How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away."

為用戶提供高質(zhì)量的電子書(shū)籍，這項(xiàng)工作不像想象中的那么難。能夠創(chuàng)建網(wǎng)頁(yè)，就能夠創(chuàng)建電子書(shū)籍。創(chuàng)建電子書(shū)籍的目的是要宣傳網(wǎng)站，假如網(wǎng)站的目的是銷售，那么電子書(shū)籍應(yīng)該提供銷售培訓(xùn)指導(dǎo)，與用戶分享你的銷售知識(shí)與經(jīng)歷；假如網(wǎng)站目的是家庭商業(yè)，電子書(shū)籍應(yīng)該介紹如何開(kāi)展家庭商業(yè)。確定網(wǎng)站目標(biāo)之后，你就可以很順利地編輯網(wǎng)站內(nèi)容。更多關(guān)于電子書(shū)籍的內(nèi)容，你可以閱讀文章：《創(chuàng)建電子書(shū)籍吸引網(wǎng)站訪問(wèn)者》（How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away）。
- Web-source.net

If you'd rather not write your own e-book, here's a list of sites where you can pick up some free e-books to add to your site.

假如不希望編寫(xiě)電子書(shū)籍，你可以摘取以下網(wǎng)站的電子書(shū)籍，添加到你的網(wǎng)站中。

- Web-Source.net
Web-source.net

- Book Locker
Booklocker.com

- LD Publishing
Ldpublishing.com

* Provide your visitors with quality, informative articles. Everybody loves free information. It's the top-selling product online, so use it to your advantage. Write your own articles or you can pick some up at the following sites:

網(wǎng)站為訪問(wèn)者提供高質(zhì)量、有指導(dǎo)性的文章。人人都喜歡免費(fèi)信息，這是網(wǎng)上最暢銷的產(chǎn)品，所以你可以設(shè)置更多免費(fèi)信息。你可以自己編輯文章或者從以下網(wǎng)站中截取相關(guān)內(nèi)容：

- Article Announce - Writer & Publisher Exchange
Web-source.net

Subscribe: [email protected]

- Marketing & Advertising Supersite
Drnunley.com

- BizWeb2000
Bizweb2000.com

- Success Doctor
Success-doctor.com

Before using any articles, make sure you view the author's copyrights and make certain the article may be published. If you're not sure, contact the author and request permission to publish their article whether it be on your web site or in your e-zine. Most articles for publication can be used free of charge as long as the authors credits or resource box is included.

利用上述網(wǎng)站的文章之前，首先明確文章版權(quán)，確�？梢园l(fā)表。假如不確定版權(quán)，需要聯(lián)系作者，詢問(wèn)是否可以在網(wǎng)站或電子書(shū)籍中發(fā)表這篇文章。這些網(wǎng)站中的大部分文章可以免費(fèi)使用，只要作者或者出版媒體答應(yīng)就可以。

The best advice I can offer is to Keep It Simple. The simple, well-designed, professional looking web sites make the sales.

我可以提供的最好建議就是：保持簡(jiǎn)單。簡(jiǎn)單、設(shè)計(jì)合理、外觀專業(yè)的網(wǎng)站會(huì)增加銷售量。

Always strive to learn. Knowledge is the key to success.

知識(shí)是成功的要害，繼續(xù)學(xué)習(xí)！

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豆瓣正在多樣化的過(guò)程中失去公共注重力中心。這很好，我們正在全心全意地推波助瀾。想像在春節(jié)的火車(chē)站廣場(chǎng)中心開(kāi)一家露天咖啡，支一張千人大桌討論…比方說(shuō)